BFL - Brand & Website

I first met Jory Chambers in 2024 at a point when I knew I needed to make a change. I’d lost focus, didn’t recognise myself, and needed accountability and guidance to get back on track. From our first session, we clicked — quickly becoming not just trainer and client, but friends.

Jory is an exceptional personal trainer who pushed me further than I’d ever gone before, and he continues to hold me accountable today. From training and nutrition to long-term consistency, his approach has helped me make real, lasting progress. We even train at each other’s gyms from time to time — those sessions are always next level.

When Jory decided to evolve his own offering and asked for my help, getting involved was an easy decision. Over several weeks, we worked closely to define a new concept for his services and build a complete brand from the ground up. The result was a new brand and website that clearly communicate his value to prospective clients — something we’re both incredibly proud of.